Prices of comprehensive branding projects

I know — you must be quite surprised. It’s probably the first time that you see a brand strategy consultant communicate her prices in the open domain.

There’s actually a good reason why you come across this kind of information so rarely. Brand strategy projects involve highly customized assignments, often involving large teams of experts, and there is no “one size fits all” solution for two different brands to succeed, even if they represent products in the same category. That’s why putting a price tag on a branding project is not usually a quick-n-easy thing to do.

Prices of quick brand assessment projects

But there’s good news, especially for startups and those who hesitate to commit to large-scale projects up-front,  and first want to get quick feedback on their business model, positioning, brand name or visual identity.

Commissioning a quick expert opinion from SCHMOOZY FOX has the advantage of getting a feel for my working style, and getting more clarity on where you should go with your brand.  The usual result of my (even very short-term) involvement is increased confidence about your brand, and a feel for what to do next.  An important benefit of working on short-term projects with SCHMOOZY FOX is it helps you get my expert opinion about your brand very fast, without locking yourself into very serious budgets (you can have an idea about them here) that comprehensive brand strategy projects tend to have.

Below is a list of prices I’ve put together for one-off, very short expert feedback on some branding and marketing issues companies often encounter. Please note that I will not go into full-length brand audit, or analysis of your competitors, but rather base my assessment on hypotheses and assumptions I can rely on given my expertise in branding. These are indicative prices, but they should give you a good feel for what to expect:

1. Expert feedback on one brand name:  Euro 250

2. Expert feedback on one logo: Euro 250

3. Expert feedback on one brand name, combined with one logo: Euro 450

4. Expert feedback on your web site (to see if it represents your brand positioning): Euro     500

5. Expert feedback on your current brand positioning: Euro 575

6. Expert feedback on your brand partnerships for one brand: Euro 285

7. Expert feedback on your existing product portfolio, with some ideas for the way  forward: Euro 575

8. Expert feedback on your current distribution strategy for 1 product: Euro 285

9. Expert feedback on your product or service pricing strategy (for 1 product or service) : Euro 285

10. One session (1.5 hrs) to review your personal brand positioning: Euro 250

Additional hours going over or brainstorming my initial feedback: Euro 85/hr (maximum of 4 hours).

If you want to benefit from these attractively priced, high-value solutions, you’d need to do some homework that will help me give you a good direction for your brand development. In practice, this will mean filling out a briefing document that I will send you.  Your answers to the questions in this document will be essential in order for me to give you my advice.