SCHMOOZY FOX offers its brand strategy services to companies that want to stand out from the crowd, be profitable and build a loyal following.

OUR APPROACH

Here are the main directions we take while helping you to build a great brand:

• We sit down with you to understand, analyze and where necessary improve the business strategy related to your brand or brand portfolio to make sure it is ideally oriented to its target audience (brand audit, brand architecture)

• We help you build critical user mass, using both traditional “offline” marketing and online channels such as social media (brand promotion)

• We facilitate dialogue with your customers both online and in real life (brand activation)

• We position your brand in clear terms the customer understands (brand positioning, brand personality)

OUR CLIENTS

We work with companies that want to deliver high quality products or services that are innovative, zesty and add value to us, real people. Our typical client is a company aiming at a position in the mass luxury sector, which already provides good quality products or services but lacks the ability to set itself apart in the minds of its target consumer. We help you to build a true “funky brand” – one that spreads by peer recommendations and emulation from one delighted customer to another.

ONLINE AND NEW MEDIA

Your brand’s online presence should not be an afterthought, but integrated in your planning and ideas from the outset. We have a particular strength in new media and, depending on your needs, can work with you over the whole marketing chain, to deliver the following results:

• Design or adapt products and services with the internet user in mind
• Develop brands which are online friendly
• Develop an online presence through professional design or redesign of your website from the twin perspective of useability and integration with your business processes
• Develop an online promotional strategy
• Build online communities
• Design online promotions using viral marketing, and social media, pitching to your customers in the places where they build their digital lifestyle
• Grow your brand internationally
• Measure your results

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