STRATEGIC ADVICE

SCHMOOZY FOX offers its brand strategy advice services to companies that want to stand out from the crowd, be profitable and build a loyal following. We apply our philosophy of building Funky Brands™ to a wide range of industries: products from consumer electronics, cars, fashion and accessories, to food and drink and services from wellness and entertainment to airlines and banks.



OUR APPROACH

Here are the main directions we take while helping you to build a Funky Brand and making you famous:

    • We sit down with you to understand, analyze and where necessary improve the business strategy related to your brand or brand portfolio to make sure it is ideally oriented to its target audience. In “brand-speak”, we do your brand audit, take care of your brand positioning and propose the most successful brand architecture, i.e. the best way to combine all of your existing products and services in one comprehensive portfolio.


  • We help you craft and implement brand promotions. We build critical user mass for your company, using both traditional “offline” marketing and online channels such as social media.
  • We facilitate dialogue with your customers both online and in real life (brand activation)
  • We position your brand in clear terms the customer understands (brand positioning & personality)

OUR CLIENTS

We work with companies that want to deliver high quality products or services that are innovative, zesty and add value to us, real people. Our typical client is a company that already provides good quality products or services but lacks the ability to set itself apart in the minds of its target consumer.

 

ONLINE AND NEW MEDIA

Your brand’s online presence should not be an afterthought, but integrated in your planning and ideas from the outset. We have a particular strength in web dynamics new media and, depending on your needs, can work with you over the whole marketing chain, to deliver the following results:

  • Design or adapt products and services with the Internet user in mind
  • Develop brands which are online friendly
  • Develop an online presence through professional design or redesign of your website from the twin perspective of useability and integration with your business processes
  • Develop an online promotional strategy
  • Build online communities
  • Design online promotions using viral marketing, and social media, pitching to your customers in the places where they build their digital lifestyle
  • Grow your brand internationally
  • Measure your results

OUR PRICES

You can get an idea about SCHMOOZY FOX’s prices for projects involving short expert feedback here.

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About Olga

 

 

 

 

Olga_Slavkina

Photo by Michael Chia

I am a strategic brand and marketing professional passionate about Funky Brands, the web, brand strategy and entrepreneurship.

I hold an MBA from IE Business School in Madrid, and MA in International Relations from The Fletcher School in Boston, where I was a Fulbright student.

My core activity is helping innovative companies create Funky Brands. I also blog, give speeches & workshops on various aspects of brand and marketing strategy

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Get in touch

SCHMOOZY FOX is based in Brussels, Belgium and serves customers internationally.

Email: olga (at) schmoozyfox (dot) com