SCHMOOZY FOX launches The Fox’s Den, a brand-strategy service for promising but cash-poor start-ups

FOR IMMEDIATE RELEASE

October 21, 2009

Brussels, Belgium-based SCHMOOZY FOX brand strategy consulting launches The Fox’s Den, a brand strategy service for promising start-ups that have a great idea, but have no budget or know-how to bring it to the market. SCHMOOZY FOX helps companies build funky brands.

Brussels, Belgium — October 21, 2009 — Brussels, Belgium-based SCHMOOZY FOX brand strategy consulting, trademark of CGLS Ltd., incorporated in the UK, launches The Fox’s Den, a service for promising start-ups that have a great idea, but have limited budget and skills to bring it to the market.

“It’s not only established companies that can benefit from our approach to building funky brands — products or services that are built around a refreshing and original idea, authentic, memorable, and, importantly, profitable,” says Olga Slavkina, founder of SCHMOOZY FOX. “There are plenty of very promising start-ups with brilliant ideas out there. Many of them may have a lot of potential of winning the hearts of customers with their products or services, and SCHMOOZY FOX is happy to help them stay creative on an ongoing basis and build great brands .”

As far as remuneration goes, SCHMOOZY FOX will be co-operating with selected start-ups on a “no win, no fee” basis. This will involve identifying gains and risks of branding projects for start-ups, setting measurable goals, and agreeing on remuneration based on achieving them. “This simply means that The Fox’s Den will welcome only those start-ups to whom we can for sure add value. We are of course prepared to share risks with them.” says Olga Slavkina. “We are passionate about great ideas, but we keep our foxy finger on the pulse, and feet on the ground!”

About SCHMOOZY FOX: SCHMOOZY FOX is a trademark of CGLS Ltd. incorporated in the UK. All rights reserved. SCHMOOZY FOX helps companies across Europe build funky brands through a combination of brand audit, brand architecture, brand strategy, brand promotions and new media. www.schmoozyfox.com is blog about funky brands and different aspects of brand and marketing strategy.

For more information on SCHMOOZY FOX, please contact olga (at) schmoozyfox (dot) com

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Read the SCHMOOZY FOX blog: http://www.schmoozyfox.com

About Olga

Photo by Michael Chia

I am a strategic brand and marketing professional passionate about Funky Brands, the web, brand strategy and entrepreneurship.

I hold an MBA from IE Business School in Madrid, and MA in International Relations from The Fletcher School in Boston, where I was a Fulbright student.

My core activity is helping innovative companies create Funky Brands. I also blog, give speeches & workshops on various aspects of brand and marketing strategy

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