Funky Brands are fueled by c r e a t i v i t y. After all, it takes a great deal of imagination and thinking out of the box if you want to get noticed, stand out from the crowd and create a truly Funky Brand.
Creativity is the reason why I plan to attend the Flanders Creativity Forum on October 21st in Antwerp. Organized by the Flanders District of Creativity, an organization that promotes creativity in entrepreneurship, this year, this annual event will be dedicated to women, and their ways of being creative.
Some of the speakers who'll present at the Forum will be Randi Zuckerberg (who happens to be the sister of Mark Zuckerberg, founder of Facebook), Cristie Hefner, the former CEO of Playboy and daughter of Hugh Hefner, and Jane McGonigal, a game designer and Director of Game Research and Development at the Institute for the Future (I love the name!) in California.
This year, the event is called Creative Minds Leaving an Impact. It's inspired by "cleverness, intuition, originality and other female qualities".
The Beta group in Brussels was set up a year and a half ago, and its mission is to provide networking opportunities for Belgium-based entrepreneurs passionate about the web. An important part of each Beta group meeting is a series of short company pitches that web start-ups present to a usually sizeable audience of investors, geeks and other web folk.
And imagine this: over the past 18 months, 68 web start-ups have presented their projects on stage, and only two of them were represented by ladies! To address the situation, Jean Derely, the group's founder, came up with the brilliant idea of dedicating one of his Beta meetings exclusively to women entrepreneurs.
It will be on March 30th, and SCHMOOZY FOX is scheduled to be on stage too, with a presentation about specifics of branding for web start-ups. Register for the Ladies on Stage event on March 30th in Brussels here and see you soon!
Second in the SCHMOOZY FOX funky brand interview series, this article reveals the personality of the Dutch fashion designer and entrepreneur Marlies Dekkers, creator of the successful lingerie brand marlies|dekkers. In this interview, Marlies Dekkers shares her enthusiasm, drive and passion for the fashion empire she has created from scratch and turned it into a successful business and lingerie brand of choice among many celebrities. It's an inspirational story for all women entrepreneurs who dare to be.