Can wine be branded? And if yes, what should wine growers keep in mind in order to build a brand?
This post discusses the D.O.C.G. quality assurance label used for Italian wines, and discusses whether it will have repercussions for the Paris Hilton Rich Prosecco brand.
An interview with Rowan Gormley, CEO of an online wine retailer, based in the UK: Naked Wines. In charge of Virgin Money and Virgin Wines in the past, Rowan Gormley started his own venture, Naked Wines, in 2008. He talks to Schmoozy Fox about the social networking features of his business, and the Naked Wines brand personality.
Gary Vay-ner-chuk: a true personal brand and a successful business, developed through accessibility of social media. This article is about Gary's views on branding.