villo bikes

Original outdoor advertising

My previous post about innovative advertising spaces featured paper hangers, rental bikes and even human bodies as carriers of advertising messages. Here is an example of a very original outdoor advertising solution that was used to promote new hot breakfast sandwiches by Caribou Coffee in the US.

caribou-coffee-bus-shelter

The ad was placed inside of bus shelters in cold Minneapolis. I bet that standing in an imaginary stove made people waiting for the bus feel warmer -- and make a mental note about the buns. Very creative and memorable!

Read the original post about the ad here.

Funky ambient ads

Image source: print screen of Inc.com

I’ve already written on the importance of finding and exploring your own space to trigger creativity which is so important while building Funky Brands. I’ve also written about some of the creative spaces used by Funky Brands to express themselves and connect to people.
The notion of creative space is very important for the concept of Funky Brands, and in this short post I would like to share with you a very good slide show that was published by Inc.com.
Enjoy it and get inspired for giving your brand the right medium for funky self-expression!

I’ve already written on the importance of finding and exploring your own space to trigger creativity which is so important while building Funky Brands. I’ve also written about some of the creative spaces used by Funky Brands to express themselves and connect to people.

The notion of creative space is very important for the concept of Funky Brands, and in this short post I would like to share with you a very good slide show that was published by Inc.com.

Enjoy it and get inspired for giving your brand the right medium for funky self-expression!

Image source: print screen of Inc.com

Innovative advertising spaces

"Advertising, as you know it, is dead," wrote Sergio Zyman, a former Coca-Cola executive in his book The End of Advertising As We Know It. ((page 1, published in 2002)) Most people switch their brains off when bombarded with useless ads that do not give anything valuable to them. Well, at least I do, especially when I receive endless direct mailing letters and leaflets that clog up my mailbox every day (See my post Winnie the Pooh and Responsible Marketing).

But sometimes, advertising can be innovative, not only in terms of content, but also where it appears. Here's a list of innovative advertising spaces and mediums that I have put together for you:

Eco-friendly paper hangers

hangers facingThe Smart Hanger, an eco-friendly startup from Canada that I featured in a Funky Brand Interview back in August, provides an innovative space for advertisers who display their messages on hangers made from recycled paper. Those who view the ads, actually perceive them in a positive way, since the Hanger helps solve a problem of landfill waste.

Rental bikes

Villo bike in Brussels

This is a photo of a Villo city rental bike in Brussels, featuring an ad by a hosiery manufacturer, DIM.  I think DIM did a pretty good job here selecting the bike as an advertising medium to promote their stockings. I can imagine many female bikers would hesitate to rent a bike in the fear of ruining their stockings, and DIM proposes to solve that issue. (The fact that scarce biking paths in Brussels make this city ill-adapted for this activity is more important than stockings, but this is a whole different issue).

404 error pages on web sites

Murphy's beer (a brand that belongs to the Heineken group) ran a Murphy's Law (( Murphy's law is, "Anything that can go wrong, will go wrong."))  ad campain by placing ads on 404 error pages of the Dutch portal Planet Internet back in 2000. I think that the ad space itself is rather innovative, though I doubt this kind of a campaign would trigger a lot of associations between the beer and Murphy's law, even when somebody lands on a "wrong" page.

Human body

Image source: Inventorspot.com

I am listing this "medium" here as it's quite unusual,  but it's also pretty controversial. In fact, several companies have made attempts to link advertisers with those people who're willing to tattoo ads on their body. However, it seems that these companies didn't live too long. For instance, Body Billboardz, a social network of people willing to tattoo ads, doesn't seem to exist any more. Something called Handvertising USA probably went bust as well.

I can imagine that there would be many volunteers willing to provide "ad space" on their bodies, but the other side of the market -- advertisers -- probably wouldn't want to risk their reputation by "placing" tattoo ads on people.

Body art is a whole different matter, and body painting has been used by advertisers to create artistic effects as the one on the left. Remember that Paris Hilton wore nothing but a thick layer of golden paint to launch Prosecco Rich?

If you have more examples of innovative ad spaces, please comment! :)

See another example in this post.

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