startup brands

And the winner is....

The Funky Startup Contest has come to an end. Thanks to all of those funky startups that have responded and participated!

Why we organized the Funky Startup Contest

What was the reason for this contest?  SCHMOOZY FOX launched the Funky Brand Interview series in the summer of 2009. Since then, I've been meeting talented and passionate people -- CEOs, founders and top managers -- whose enthusiasm, love of fun and understanding of brand strategy translated into building successful funky brands.  After a year of great encounters,  I wanted to give a chance to less known, funky-to-be startups, to feature in interviews, and benefit from valuable brand strategy advice by SCHMOOZY FOX. Hence the Funky Startup Contest!

Semi-finalists

Three companies -- Crashpadder (online bookings of short stays from the UK), The Smart Hanger (eco-friendly paper hangers from Canada) and Zigfreda (luxuriously funky clothes founded by a Brazilian-Dutch couple) were selected, and interviewed for the SCHMOOZY FOX blog about funky brands.

The winner

Hans and Katia - founders of Zigfreda

And the winner is.... Zigfreda! After Hans and Katia from Zigfreda are done launching their Spring-Summer 2011 collection in Milan and Paris, they will receive a promised day of brand coaching from SCHMOOZY FOX, the funky way!

When Hans Blankenburgh from Zigfreda learned about the victory, he said,

"SCHMOOZY FOX is a great point of reference for innovative, cool, upcoming trends, technology, brand strategy and funky brands. We are already impressed with Olga's knowledge and passion for brand strategy, and we're happy to be the winner!

Stay tuned for the updates about the funky brand strategy day at Zigfreda!

And I wish Crashpadder and The Smart Hanger a lot of success in building their funky brands!

Funky Brand Interviews are one year old!

Photo by Theresa Thompson on Flickr Today, SCHMOOZY FOX's  Funky Brand Interviews are turning one!

Since last June, we've interviewed founders and top managers of some of the funkiest brands out there. In each of these interviews SCHMOOZY FOX has tried to uncover personalities and interests of real people behind brands, as well as learn insights into these innovative companies from a personal perspective of people who work there.

From the Dutch lingerie queen, to a talented photographer who helps people build funky personal brands, to a funky T-shirt brand and a top luxury fashion designer -- all of our interviewees could identify with SCHMOOZY FOX's concept of funky brands. And this is definitely something to celebrate!

Below is the list of all SCHMOOZY FOX's Funky Brand Interviews to date, and there will be more funky ones coming soon!

And don't forget, we'll continue to celebrate throughout the summer! If you are a funky (or funky-to-be) startup, you can learn how you can benefit from some top-notch brand strategy coaching that we've arranged for you FREE of charge! Learn more here.

OUR FUNKY BRAND INTERVIEWS TO DATE

Interview with Rowan Gormley, CEO of Naked Wines

Interview with Marlies Dekkers, the Dutch "lingerie queen"

Interview with artist Thaneeya McArdle

Interview with Kyan Foroughi, CEO of Boticca,com, an online jewellery market place

Interview with James Payne from Baileys Irish Cream

Interview with Tekin Tatar from BeFunky.com

Interview with Wim Somers from Theo

Interview with founders of Lotty Dotty

Interview with Michael Chia, a photographer who helps build funky personal brands

Interview with Martin Bachmann, CEO of Maurice Lacroix watches

Interview with Anders Wall, CEO of Biomega bikes

Interview with fashion designer Tim Van Steenbergen