how to create a brand for startups

And the winner is....

The Funky Startup Contest has come to an end. Thanks to all of those funky startups that have responded and participated!

Why we organized the Funky Startup Contest

What was the reason for this contest?  SCHMOOZY FOX launched the Funky Brand Interview series in the summer of 2009. Since then, I've been meeting talented and passionate people -- CEOs, founders and top managers -- whose enthusiasm, love of fun and understanding of brand strategy translated into building successful funky brands.  After a year of great encounters,  I wanted to give a chance to less known, funky-to-be startups, to feature in interviews, and benefit from valuable brand strategy advice by SCHMOOZY FOX. Hence the Funky Startup Contest!

Semi-finalists

Three companies -- Crashpadder (online bookings of short stays from the UK), The Smart Hanger (eco-friendly paper hangers from Canada) and Zigfreda (luxuriously funky clothes founded by a Brazilian-Dutch couple) were selected, and interviewed for the SCHMOOZY FOX blog about funky brands.

The winner

Hans and Katia - founders of Zigfreda

And the winner is.... Zigfreda! After Hans and Katia from Zigfreda are done launching their Spring-Summer 2011 collection in Milan and Paris, they will receive a promised day of brand coaching from SCHMOOZY FOX, the funky way!

When Hans Blankenburgh from Zigfreda learned about the victory, he said,

"SCHMOOZY FOX is a great point of reference for innovative, cool, upcoming trends, technology, brand strategy and funky brands. We are already impressed with Olga's knowledge and passion for brand strategy, and we're happy to be the winner!

Stay tuned for the updates about the funky brand strategy day at Zigfreda!

And I wish Crashpadder and The Smart Hanger a lot of success in building their funky brands!

POLL: Vote for the funkiest startup brand

The summer is over, and our summer funky startup contest has come to an end. SCHMOOZY FOX has selected, and interviewed three exciting startups:

1) Crashpadder, an online community that helps find cheap short-term accommodation 2) The Smart Hanger, eco-friendly paper hangers from Toronto 3) Zigfreda, a colorful luxury wear brand

We think that all of them are on the path of building funky brands.

Which one do YOU think should benefit from our free brand coaching?

Click on the links above, read the interviews and M A K E  Y O U R  C H O I C E for the FUNKIEST STARTUP BRAND! Select your choice form the list below, and hit the VOTE button. The voting will be closed on Tuesday, September 14, 2010 at 10 pm Brussels time (GMT +1). And please keep this in mind: there will be only ONE vote allowed per IP address.

The voting is closed, and results will be announced shortly.