#tiëstotuesday DJ Tiësto, a world-famous musician and record producer of electronic dance music, spent the whole day yesterday (October 5) directly interacting with his Twitter followers. He sent out about 450 tweets answering questions to his fans. Most of the questions were about Tiësto's personal life (whether he's single, has children,) and, or course, his music. His answers were very short, getting shorter and shorter towards the end of the busy day. He rarely retweeted anyone.
Tiësto's Facebook page
Tiësto is a big celebrity in the world of music, and has a lot of fans. Just check his Facebook page. Today, it has 4,609,719 members!
His (and, I guess, his management team's) posts generate thousands of comments each day.
Facebook was used to announce the #tiëstotuesday on Twitter, where numbers of his followers are more modest. Even after the #tiëstotuesday stunt, he has "only" 217, 368 followers.
Twitter and Tiësto's personal brand
However, it's not all about the numbers. As some say, “Facebook is for people you know while Twitter is for people you don’t know”. Which means that Facebook users are more receptive to status updates by their real friends. Twitter users, on the contrary, are more alert to the tweets of those they follow, whether they know them personally or not.
In this respect,Twitter can indeed provide a better platform for Tiësto (and other celebrities) as a direct fan outreach tool, and a platform for strengthening his funky personal brand. The fact that he personally, and not his management, was the real guy behind his tweets, reinforces his popularity vis-a-vis the fans.
The only downside is that such one-to-one conversations are extremely time consuming. If Tiësto is thinking about other #tiëstotuesdays in the future, I'd suggest to do this no more than once every two months or so.
We just want you to make more great music, Tiësto! :)