Do your flirt with your customers on Twitter?
If not, maybe it's time to give it a thought. Twitter is growing like crazy, and brands are beginning to embrace its simple yet powerful capacity to enable dialog with us, real people (aka consumers). Well, at least the online geeky addict kind! Some of these brands join just because it's a trendy thing to do, and once there, don't really know what to do with it. Others get a bit more creative, attract many followers and use the Twitter medium for their own benefit.
For already quite some time I have intended to take a closer look at Twitter to determine the presence of funky brands there. Funky in the sense of zesty, innovative, and modern. AND, importantly, VERY customer-oriented.
Let’s face it, such great brands, often referred to as lovemarks, are quite hard to find on the web and in real life. My hope was that Twitter, which is known for creating close connections between brands and consumers would attract some of the funkiest brands like a magnet. Or, maybe just being on Twitter makes a brand more funky by definition?
As a point of departure, I considered the UK list of coolest brands and checked if any of them were on Twitter. Also, I added some of my own hand-picked brands.
Some cool brands that I checked, didn't appear to have official profiles on Twitter, but instead, boasted numerous fan accounts, or at least, accounts which contained references to the brand in question. This reminded me of an article I once saw. It was warning brands about the so called “brand-jacking” on Twitter, but I don't think this is such a bad thing, actually. On the contrary, if your brand already seems to be present on Twitter in the form of your fans' accounts, it can definitely suggest only this: you are a true funky brand.
Here is a selection of some funky brands on Twitter that I have hand-picked for the Schmoozy Fox readers, in no particular order. Follow them and see how their funk-appeal evolves in the Twitter-sphere.
Agent Provocateur (@msprovocateur), : a famous lingerie brand. Apparently, the brand created a Twitter profile in December 2008 to prepare for Valentine's day, but I see that their enthusiasm for Twitter didn't last long – the last post went out on February 26th. Was it just a short-lived campaign? Come on, @msprovocateur, you should give it another try!
Nike: some strange stuff goes on here. There are several Nike-like accounts, and one of them is called @notofficialnike, supposedly written by the “official” Nike's social media guy. Kind of confusing!
iPhone: this one has been definitely “brand-jacked” on Twitter as there are many iPhone-related profiles there. Conclusion: great for iPhone, this only suggests its strength.
Apple: same story here, lots and lots of “Apples” on Twitter!
Bang & Olufsen (@Bang_Olufsen) This ueber-cool Danish company which manufactures high end audio products, TVs and phones opened its Twitter account on March 23rd. Only 10 followers by now, but I am sure the numbers will grow pretty quickly.
Vespa, an Italian line of scooters produced by Piaggio. It must be a true lovemark, I don't think it has an official Twitter account, but look at the amount of Vespa fan profiles!
Funky personal brands
For me, number one funky person on Twitter is Gary Vay-ner-chuck from Wine Library TV: @garyvee (I already wrote about him on my blog). His Tweets are sometimes very personal, sometimes informative, and often fun. Obviously, lots of stuff about wine. I have no idea how the guy manages to run all these sites, businesses, give numerous speeches, launch TV channels and send messages on Twitter. @garyvee, do you have time to eat and sleep?
Also, Google's founders Sergey Brin (@SergeyBrin) and Larry Page (@LarryPage) are on Twitter. Many people follow them, but they follow only each other. Not too many tweets from them though.
Truly yours is on Twitter as well, feel free to connect with @FunkyBizBabe!
Do you know more funky brands on Twitter? Post a comment!