brand definition

A short video about brands and branding

Today I want to share with you a video in which I talk about brands, and give a short and (hopefully) simple definition of what brands are. The video has been filmed in co-operation with FreshUp.TV. This video is meant for entrepreneurs and all those who want to learn about branding basics. We plan to shoot more videos about brand strategy in the future.

Is branding important for artists?

Branding is important for artists because it serves a framework for connecting their personal values and passions with their art, as well as with those who can appreciate their art work. This blog post lists some tips for artists that will enable them to evaluate their personal brand.