With this post, I want to bring to your attention the best posts that were published on this blog in 2010. They 've attracted most of the traffic because I think they give some of the most useful tips to anyone who wants to build a Funky Brand™. If you want to brush up on your knowledge of branding, here's your chance! BRAND STRATEGY
ONLINE BRAND STRATEGY
- Is your brand ready to go online?
- Smart marketing is key to success on the web
- Why venture capitalists should ask startups about brand strategy
FUNKY BRAND INTERVIEWS
- Theo loves you: an interview with Wim Somers, founder of a very stylish brand from Antwerp.
- Interview with Anders Wall, CEO of a Danish upscale brand of bicycles, Biomega.
- From Mallorca with love: interview with Camper shoes.
- Interview with Jean-Pierre Lutgen, CEO of Ice Watch.
- Interview with Isabelle Cheron, Creative Director of Kipling bags.
- Interview with Nathalie Colin, Creative Director of Swarovski.
RE-BRANDING AND BRAND REPOSITIONING
- Carrefour needs brand repositioning
- Need re-branding? Don't just change your logo, think brand strategy
CREATIVITY AND BRANDING