Vespa

Belgian business magazines Trends and Trends Tendances write about Funky Brands™

Today, the Belgian business magazines Trends Tendances (in French) and Trends (in Dutch) published a story about my Funky Brands™ philosophy.  In this story, I define Funky Brands as remarkable products which stand out from the crowd due to their astonishing design and smart brand strategy. I talk about not-too-funky companies which compete solely on cost, discuss what kinds of products have the potential of becoming funky, and mention examples of existing Funky Brands -- Ice Watch, Theo, Vespa, NewTree and Mini. Below you can see an article in French which was written by editor of Trends Tendances, Camille van Vyve. The photo in the article is by Michael Chia, a Brussels-based photographer whom I interviewed before.

Funky brands from around the world: Italy

Time has come for yet another country-specific list of funky brands. This time around, let's look at what's going on in terms of innovative, desirable and funky brands in Italy. Italians are famous for their sense of style, and innovating through design. ((Roberto Verganti, Innovating Through Design, Harvard Business Review, Dec 01, 2006)) This is why almost all of the brands you'll see here have incorporated superior design as core of their brand strategies.

As in the case of two previous blog posts related to country-specific brands, Spain and Germany, the Italian list is far from being exhaustive.  It's just a beginning, and if you have some more funky brands to add to the Italian list, feel free to do so.

To get a better idea for what criteria to look for, check out what makes a brand funky, and based on that, continue adding more brands in your comments on this blog or SCHMOOZY FOX's Facebook page. Have fun discovering funky brands from Italy!

1) ALESSI

Alessi

I've already written a post about this funky brand, Keeping brands alive through product innovation: Alessi. Alessi specializes in design objects for home interiors.

2) KARTELL

kartell

This brand makes and sells contemporary furniture made of plastic.

3) GAGGIA

gaggiared

Also featured previously on this blog, Gaggia is a brand of espresso coffee machines. Read more about it on Funky brand pick of the week: Gaggia coffee machines.

4) SMEG

smeg

Here comes the brand of kitchen appliances, especially funky retro-looking iconic fridges.

Vespa

5) Vespa a totally funky brand of scooters  manufactured by Piaggio.

Flirting with your customers: funky, cool and seductive brands on Twitter

agentprovocateur

Do your flirt with your customers on Twitter? If not, maybe it's time to give it a thought. Twitter is growing like crazy, and brands are beginning to embrace its simple yet powerful capacity to enable dialog with us, real people (aka consumers). Well, at least the online geeky addict kind!  Some of these brands join just because it's a trendy thing to do, and once there, don't really know what to do with it. Others get a bit more creative, attract many followers and use the Twitter medium for their own benefit.

For already quite some time I have intended to take a closer look at Twitter to determine the presence of funky brands there. Funky in the sense of zesty, innovative, and modern. AND, importantly, VERY customer-oriented.

Let’s face it, such great brands, often referred to as lovemarks, are quite hard to find on the web and in real life. My hope was that Twitter, which is known for creating close connections between brands and consumers would attract some of the funkiest brands like a magnet. Or, maybe just being on Twitter makes a brand more funky by definition?

As a point of departure, I considered the UK list of coolest brands and checked if any of them were on Twitter. Also, I added some of my own hand-picked brands.

Some cool brands that I checked, didn't appear to have official profiles on Twitter, but instead, boasted numerous fan accounts, or at least, accounts which contained references to the  brand in question. This reminded me of an article I once saw. It was warning brands about the so called “brand-jacking” on Twitter, but I don't think this is such a bad thing, actually. On the contrary, if your brand already seems to be present on Twitter in the form of your fans' accounts, it can definitely suggest only this: you are a true funky brand.

Here is a selection of some funky brands on Twitter that I have hand-picked for the Schmoozy Fox readers, in no particular order. Follow them and see how their funk-appeal evolves in the Twitter-sphere.

Funky fashion

Agent Provocateur (@msprovocateur), : a famous lingerie brand. Apparently, the brand created a Twitter profile in December 2008 to prepare for Valentine's day, but I see that their enthusiasm for Twitter didn't last long – the last post went out on February 26th. Was it just a short-lived campaign? Come on, @msprovocateur, you should give it another try!

Nike: some strange stuff goes on here. There are several Nike-like accounts, and one of them is called @notofficialnike, supposedly written by the “official” Nike's social media guy. Kind of confusing!

Funky Technology

iPhone: this one has been definitely “brand-jacked” on Twitter as there are many iPhone-related profiles there. Conclusion: great for iPhone, this only suggests its strength.

Apple: same story here, lots and lots of “Apples” on Twitter!

Bang & Olufsen (@Bang_Olufsen) This ueber-cool Danish company which manufactures high end audio products, TVs and phones opened its Twitter account on March 23rd. Only 10 followers by now, but I am sure the numbers will grow pretty quickly.

Funky vehicles

Vespa, an Italian line of scooters produced by Piaggio. It must be a true lovemark, I don't think it has an official Twitter account, but look at the amount of Vespa fan profiles!

Funky personal brands

For me, number one funky person on Twitter is Gary Vay-ner-chuck from Wine Library TV: @garyvee (I already wrote about him on my blog). His Tweets are sometimes very personal, sometimes informative, and often fun. Obviously, lots of stuff about wine. I have no idea how the guy manages to run all these sites, businesses, give numerous speeches, launch TV channels and send messages on Twitter. @garyvee, do you have time to eat and sleep?

Also, Google's founders Sergey Brin (@SergeyBrin) and Larry Page (@LarryPage) are on Twitter. Many people follow them, but they follow only each other. Not too many tweets from them though.

Truly yours is on Twitter as well, feel free to connect with @FunkyBizBabe!

Do you know more funky brands on Twitter? Post a comment!