Rowan Gormley

Funky Brand Interviews are one year old!

Photo by Theresa Thompson on Flickr Today, SCHMOOZY FOX's  Funky Brand Interviews are turning one!

Since last June, we've interviewed founders and top managers of some of the funkiest brands out there. In each of these interviews SCHMOOZY FOX has tried to uncover personalities and interests of real people behind brands, as well as learn insights into these innovative companies from a personal perspective of people who work there.

From the Dutch lingerie queen, to a talented photographer who helps people build funky personal brands, to a funky T-shirt brand and a top luxury fashion designer -- all of our interviewees could identify with SCHMOOZY FOX's concept of funky brands. And this is definitely something to celebrate!

Below is the list of all SCHMOOZY FOX's Funky Brand Interviews to date, and there will be more funky ones coming soon!

And don't forget, we'll continue to celebrate throughout the summer! If you are a funky (or funky-to-be) startup, you can learn how you can benefit from some top-notch brand strategy coaching that we've arranged for you FREE of charge! Learn more here.

OUR FUNKY BRAND INTERVIEWS TO DATE

Interview with Rowan Gormley, CEO of Naked Wines

Interview with Marlies Dekkers, the Dutch "lingerie queen"

Interview with artist Thaneeya McArdle

Interview with Kyan Foroughi, CEO of Boticca,com, an online jewellery market place

Interview with James Payne from Baileys Irish Cream

Interview with Tekin Tatar from BeFunky.com

Interview with Wim Somers from Theo

Interview with founders of Lotty Dotty

Interview with Michael Chia, a photographer who helps build funky personal brands

Interview with Martin Bachmann, CEO of Maurice Lacroix watches

Interview with Anders Wall, CEO of Biomega bikes

Interview with fashion designer Tim Van Steenbergen

Celebrating one year of Funky Brand Interviews

Photo collage

Today I have some important news for you!

At the end of June, SCHMOOZY FOX will be celebrating one year of its Funky Brand Interviews.  And in this respect, we have some great gifts to offer to those who want to build a funky brand!

Last June, an interview with Rowan Gormley, CEO of Naked Wines, a UK-based online wine retailer, marked the start of the new category on our blog, Funky Brand Interviews. Since then, SCHMOOZY FOX has published interviews with founders and top managers from such famous brands as Marlies Dekkers, Baileys, Tim Van Steenbergen, Theo , Biomega and others.
Today, we’re announcing a call for up-and-coming funky brands!

If you know talented and passionate entrepreneurs setting up an innovative brand, please spread the news to them!

Rules of the game

Very simple! All that we require is:

That you are a start-up, either just launched, or seeking market entry That you want to build a very successful brand to fall in love with

That your main industry is Consumer Goods or Services, particularly in the "affordable luxury" segment

Our prize

SCHMOOZY FOX will identify three semi-finalists, all of whom will be interviewed for our blog. Out of the three interviewees, we will select 1 finalist, who will also receive a:

FULL DAY OF BRAND AND MARKETING COACHING by SCHMOOZY FOX

It’s a great way to start building your brand awareness online through SCHMOOZY FOX's social media channels.  It's also a fantastic opportunity for ideas-rich and cash-poor start-ups to get smart advice on how to get on the right brand & marketing track right from the start!

How to apply?

Please write an email to olga (at) schmoozyfox (dot) com with the subject “Funky Brands”, or publish a post on our Facebook page, and tell us why your company is, or has the potential to become, a funky brand. For funky brand criteria, visit our blog.

Timeline

Submissions will be accepted until July 17th, and winners will be announced in August.

Please note that SCHMOOZY FOX’s past and present clients, as well as interviewees, are not eligible for participation! :)

Please spread the news, and happy schmoozing!

An example of co-branding: Naked Wines and Naked Chef

jamie_oliver_naked_wines In June I featured an interview with Rowan Gormley, founder of Naked Wines, a funky online wine retailer from the UK. And here is some awesome news about Naked Wines: just recently, the company has entered into a partnership with Jamie Oliver, a popular chef.

This is a great example of co-branding, an alliance between two companies whose co-operation can enhance reputation of each brand. The partnership is very logical, not only because food and wine go hand in hand. In fact, both brands are "naked" -- Naked Wines, and Jamie, who's also referred to as Naked Chef.

So, it´s just natural for two ¨naked¨ funky brands to team up. Let´s keep an eye on their great project. And now, watch a video about it.

Interview with Rowan Gormley, CEO of Naked Wines

An interview with Rowan Gormley, CEO of an online wine retailer, based in the UK: Naked Wines. In charge of Virgin Money and Virgin Wines in the past, Rowan Gormley started his own venture, Naked Wines, in 2008. He talks to Schmoozy Fox about the social networking features of his business, and the Naked Wines brand personality.