Michael Chia

Funky Brand Interviews are one year old!

Photo by Theresa Thompson on Flickr Today, SCHMOOZY FOX's  Funky Brand Interviews are turning one!

Since last June, we've interviewed founders and top managers of some of the funkiest brands out there. In each of these interviews SCHMOOZY FOX has tried to uncover personalities and interests of real people behind brands, as well as learn insights into these innovative companies from a personal perspective of people who work there.

From the Dutch lingerie queen, to a talented photographer who helps people build funky personal brands, to a funky T-shirt brand and a top luxury fashion designer -- all of our interviewees could identify with SCHMOOZY FOX's concept of funky brands. And this is definitely something to celebrate!

Below is the list of all SCHMOOZY FOX's Funky Brand Interviews to date, and there will be more funky ones coming soon!

And don't forget, we'll continue to celebrate throughout the summer! If you are a funky (or funky-to-be) startup, you can learn how you can benefit from some top-notch brand strategy coaching that we've arranged for you FREE of charge! Learn more here.

OUR FUNKY BRAND INTERVIEWS TO DATE

Interview with Rowan Gormley, CEO of Naked Wines

Interview with Marlies Dekkers, the Dutch "lingerie queen"

Interview with artist Thaneeya McArdle

Interview with Kyan Foroughi, CEO of Boticca,com, an online jewellery market place

Interview with James Payne from Baileys Irish Cream

Interview with Tekin Tatar from BeFunky.com

Interview with Wim Somers from Theo

Interview with founders of Lotty Dotty

Interview with Michael Chia, a photographer who helps build funky personal brands

Interview with Martin Bachmann, CEO of Maurice Lacroix watches

Interview with Anders Wall, CEO of Biomega bikes

Interview with fashion designer Tim Van Steenbergen

Building personal brands through photography

Michael Chia

The importance of building one's personal brand in social media cannot be underestimated. What you say about yourself on LinkedIn, Facebook, Twitter and other channels, and how you appear there, can either enhance or diminish your personal message.

The first thing people see when they visit your LinkedIn profile, or Twitter account, is your photo. That's why you should not underestimate the role of the "right" photo which ideally has to communicate not only your appearance but also your personal value proposition.

I have recently participated in a very fun photo shoot during which Michael Chia, a Singapore-born, Brussels-based photographer, spent about two hours shooting images of me. I liked the results, some of which you can see in this blog post, and so I decided to chat with Michael about his work.

In this interview Michael talks about his profession, which is  essentially capturing people's personalities through photo portraits.

Schmoozy fox: What is, in your opinion, a successful photo portrait?

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Michael Chia: A successful photo shoot for me means projecting a personality of my client through the use of images.  In this, I aim to ooze out  and exaggerate that personality during the shoot.  I use the word 'exaggerate' because it is an important element.  That personality could be a hidden trait that others do not get to see.

Sometimes that can be difficult for people who are more camera shy, and in this case, I chat them up and make up some personalities along the way.  The final image should be built based on the interaction between my client and myself.  Similar to finding a mix of chemistry with the ingredients we have to get that right shot.

SCHMOOZY FOX: How important is it to have a professional quality photo, that shows one's personality, as part of one's profile on LinkedIn or Twitter, for example?

Michael Chia: Many people underestimate the power of photography in their profiles.  They spend infinite time and resources creating websites to market the services they offer.  When it comes to photography, they stick to a snapshot of themselves!

Remember -  a picture paints a thousand words. That photo you use is your personality, a valuable visual business card. It tells your potential clients who and what you are.  In this era of the Internet, 90% of the time your potential client's first contact with you is the website.  You want to have that single image to reach out to that potential client with the correct message.

SCHMOOZY FOX: When business people come to you to order a portrait, what do they usually want? Do they want to look serious and professional or appear more personable and authentic?

Michael Chia: Most of the corporate clients have a preference for the more serious and professional appearance.  And in certain cases, it is hard to break away from the normal convention due to the nature of their business and their clients' fixed perception of what image should be related to that business.

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Nonetheless, my role as a photographer also includes me acting as a consultant and injecting ideas into the process.  At times, I am able to convince my clients to move away from conventional photography. Alternatively, I'll shoot according to the brief while still aiming to avoid the dry, boring and static shots. What I look for is dynamism in the shots.

On the other hand, many small or new business enterprises miss the perfect opportunity.  Instead of crafting out something unique through the effective use of personal portraits, they try to project themselves as a big company with the serious, static and boring shots.

Photo by Michael Chia: Funky Olga!

Let's face the facts.  Nobody likes to work!  Given a choice we'd rather be on permanent vacation.  The truth is that we all have to work.  If we have to work, the preference is to work with people who can be personable, fun and approachable (not forgetting competent). Here photography can play a deciding factor.  The smaller the team is, the more important images are in projecting your visual business card.

And when I have clients who need shots for non-business use, moving away from the static and standard shoots is a big must.  Why should they stand or sit on chair, facing me at 45 degrees angle smiling into the camera?

No. No. No.  This is the perfect time to have funky portraits.  Move. Jump.  Dance.  Scream.  Pout. Be yourself or be who you want to be and capture that moment!

SCHMOOZY FOX: Your own style of photography is very personable and funky. Could you reveal some elements of our own photo session and how you managed to pinpoint my personality that you wanted to show through photos?

Michael Chia: I make it a point to meet all potential clients before I take on an assignment, that's why I asked you to meet before the photo session.   To me, that first meeting gives me an idea of the client's expectations, exchange ideas and finding a 'style' for the shoot.

Both the client and me have to find that chemistry to work together.  As you mentioned, I pinpointed your personality.  What I actually did was this: I found your style, cooked up a chemistry, exaggerated that funky and foxy personality in you and made us both work together to achieve that. 'Work' is a bad word ;-)

Photo by Michael Chia: "Foxy & Funky"

Let's replace that with playing funky music and me chatting you up with nonsensical, hypothetical questions.  When your guard is down, you are more relaxed, open to ideas and everyone has fun.

Having fun is a key ingredient in my funky photography shoot!

SCHMOOZY FOX changes its look

schmoozyfoxsitesnapshotSome of you have already noticed that www.schmoozyfox.com has changed its look! I am happy to be running the site of SCHMOOZY FOX brand and marketing strategy consulting, www.schmoozyfox.com as well as the blog about funky brands, on this new WP theme! Many thanks to  Cristian Eslava, a WordPress wizard from Seville, for helping me to set up this theme and make sure that everything is up and running correctly! Also thanks to my friend Ellie Zachariadou (who's by the way the author of the cool fox logo) for her tweaks and advice about graphic layout.

Working with Cristian motivated me to re-activate my  Spanish: it was a lot of fun exchanging emails about widgets, plug-ins and cascading style sheets en español! It's been also coincidentally fun to realize that Cristian's last name, Eslava, which means "Slavic" in Spanish, somehow resembles my own last name, Slavkina.

For his great help, I want to give my link love to Cristian!

Cristian's site, http://justtellmewhy.com (the Spanish version is available on http://pqpq.es/) is a mix between a blog and a discussion forum. One could call it a Web 2.0 platform for debates.

One of its interesting features is that visitors of the site can post questions to which they cannot find answers in “real life”, and wait for crowdsourced solutions. The good news is that one does not need to register in order to ask an answer or leave a comment. The anonymous character of debates can encourage wider participation.

To show you how the site works, here is an example of what I posted on justtellmewhy. Check it out and submit your opinions. Let's get the debate going! You can also use it for starting opinion polls and sharing them with your friends through various online channels.

Another important feature of the new look is a photo of truly yours on the page About Olga. This is just one image from a whole range of absolutely beautiful images that were taken by a talented Brussels-based photographer Michael Chia. Michael's main talent is that he is able to reveal his clients' personal brands through photography.

My photo session was a mix of cool music and Michael climbing the ladder with his camera, meanwhile "chatting me up" to make me feel comfortable.  I am very happy about the result, and you will soon be able to read an interview with Michael to learn how he helps build personal brands through photography.

And meanwhile, enjoy the new look of SCHMOOZY FOX.