Interplanetary branding

As I am sure many of you heard, NASA (National Aeronautics and Space Administration) has just revealed pretty exciting news. It announced discovery of 7 Earth-sized planets, 3 of them in the habitable zone, around a dwarf star called Trappist 1.

It’s pretty exciting news for all scientists and stargazers alike. 

The brand strategist in me, however, is noticing something else amidst all this excitement. I notice yet another example how some creativity could be applied in the field of innovation and science, to spice things up. 

Look at the names assigned to these new discoveries: Trappist 1 for the dwarf star in the constellation of Aquarius. Trappist 1 A, B, C, D, E, F, G for each of the seven planets rotating around this star. 

Don’t you just feel the amazing beauty and mystery of something called “Trappist 1 A”? 

I really doubt it. 

My love for metaphors and and appreciation for poetic expression demands more beautiful names for such amazing discoveries. 

If I apply my brand naming tactics, I would be tapping into many different elements in order to come up with more meaningful, and more memorable names. 


Well, just for fun, to start with. But also because the world is in urgent need of positive, beautiful news. Because advanced science is our future, and any significant scientific discovery needs to be remembered by many people, not just a small scientific community. 

Dear scientists, team up with creative entrepreneurs, linguists and brand namers, and your remarkable discoveries will be more memorable and inspiring for many more people.

What would you call these new planets and how would you go about the brand naming process?