Remember Carrie Bradshaw wearing her favorite Manolo Blahnik shoes in Sex and the City? This is an example of product placement, also referred to as embedded marketing.
But how about fictional products becoming popular in movies first, to be launched and gain market success in real life later on? This phenomenon is called reverse product placement, and there was a good post on the subject appearing on Brandchannel last week. There's a nice list of 5 reverse product placements for your perusal. Whereas reverse product placement is certainly not the most common marketing phenomenon, it should surely be worthy of rememering by all funky brandsters.