How to explain "brand" to someone?

As I wrote in my previous blog post about video, 65% of the global population belong to the so called group of visual learners. Visuals work for most of us, and that's why I find them the best option while explaining what the concept of b r a n d stands for.  

I'd like to share with you a video that I came across on the site I think it is useful content for anyone who wants to understand what brand exactly means, or explain the concept to others.