I've put together a compilation of articles about co-branding and brand partnerships that I've written on this blog. It's usually quite established brands that form partnerships with other companies. However, even if you are a startup, keep your mind open, and think in terms of brand partnerships early on. There are always opportunities for value creation out there, and learning to think of your brand development strategy right from the start can help you build a lot of value. Do some schmoozing for success, and form valuable partnerships!