Kipling customizes its brand mascot

I've written extensively about brand mascots which can play an important role in making your brand funky and remarkable. I've also interviewed Kipling in my Funky Brand Interview series. Today, I will show you how Kipling keeps us all engaged in its brand by allowing artistic and creative people (like myself :) ) customize its brand mascot -- the Kipling Monkey. In the UK, Kipling has organized a Mashed Up Monkey contest in collaboration with the Dazed and Confused magazine. If you want to create a unique Kipling Mascot, then submit it for review on the Mashed Up Monkey site, and maybe you will be the lucky winner. The winner will receive worth of £ 500 Kipling goodies, have his or her design displayed in the window of Kipling's London shop, and get featured in Dazed and Confused. I've customized a monkey, and the result is a very foxy orange monkey that you can see here. Unfortunately, I can't submit it for the competition as I am not a UK citizen, and don't qualify.

 

As I wrote in the Funky Brand interview with Kipling, innovation through collaboration with artists lies at the core of Kipling's brand strategy. Allowing artists and creative people to customize its brand mascot is yet another step which supports this strategy.

In France, Kipling has collaborated with 10 designers and stylists who have customized the Kipling Monkey.  All of the customized designs will be displayed at the Galerie de la Tour in Paris from June 1st till June 26th. The proceeds from this exhibition will be donated to Red Cross in Japan.