In my recent post Country branding: Belgium I discussed an important brand entry point for Belgium -- design. To come back the theme of country branding, today I'd like to share with you the news about The Adventures of Tintin, a highly anticipated Hollywood movie to be released later this year. Because apart from design, beer and chocolate, Belgium has yet another important feature -- comic strips.
Tintin is a character created by Hergé, a famous Belgian comics writer and illustrator. Tintin comics have been translated into many languages, with the little Belgian adventurer's personality turning into an international brand.
I'll be curious to see this Steven Spielberg's movie and observe to what extent the Belgian roots of Tintin find its way into the movie. Will be an example of country branding in action?