I've written extensively on co-branding and brand partnerships already, and am always on the lookout of interesting examples in this area. Today, I'd like to share a recent example of a brand partnership between a Champagne brand Veuve Clicquot and a fashion brand DKNY: co-branded boots.
The funky product concept and design play an important role in spicing up both brands, and create good publicity in fashion magazines and online.
Note that both Veuve Clicquot and DKNY are part of the LVMH group. It's a smart move on the part of LVMH as it's promoting both of its brands at the same time. Initiated within such multi-brand groups as LVHM, such co-branding initiatives can be used to revitalize tired brands by creating partnerships with more successful brands from the same portfolio.