Desigual spreads happiness online

When a brand decides to do something with social media, it usually gets trying to find original ways of engaging audiences on Twitter and/or Facebook. A Spanish fashion label Desigual did something a bit more different, and decided to go into blogs and comments. Even the best blogs, according to Desigual, sometimes get few comments. With this sad fact :(  as a starting point, Desigual decided to help spread a bit more happiness on the web.

How?

Desigual set up a site www.desigualhappyhunters.com. You can sign up as a Happy Hunter, select a fashion item of your choice, and start leaving comments on the blogs Desigual suggests to you. If a blogger responds to your happy comments, the Desigual fashion item is yours.

It's a pretty simple idea, nicely executed. Let's wait for the results of the Happy Hunters initiative and see how it boosts the brand of Desigual!

Source: A Source of Inspiration