Funky brands need funky spaces

Where do good ideas come from? Is it possible to create the right environment that triggers creativity? In what kinds of spaces do we need to be in order to think creatively? These are the questions that Stephen Johnson, a writer and speaker, raised in his presentation Where good ideas come from, published on TED:

These are also the kinds of questions that went through my head this morning, when I detached myself from the computer and decided to go jogging in the park.  Just 15 minutes into my brisk jogging, I had a couple of fantastic ideas.  After 30 minutes, I felt like a creativity machine in action.

Funky Brands are often born from a combination of business strategy and creativity.  To ensure the first, you ought to have the right education, experience and skills. To address the latter, you can seek environments that can boost your creativity.

In this video, Stephen Johnson gives an example of a coffee house as an environment that sparks ideas. It's an informal space where people can connect. For me it's both schmoozing at a coffee house and running in the park that unlock my creative potential.

For you, these spaces and environments may be totally different. The key is to understand what works best for you, and explore different environments and activities that allow you to think creately.

Google is famous for encouraging its employees to spend 20% of their time exploring new ideas within its Innovation Time Off approach, and creating informal office spaces at Googleplex that boost new ideas.

If you want to build a Funky Brand, it's crucial that you explore and embrace all those funky spaces that fuel creativity.