Here is a direct link to this new LinkedIn group and I invite you to join it!
Another LinkedIn group recently created by SCHMOOZY FOX is called Affordable Luxury. It is also very relevant to all those who are in the business of building innovative, striking (aka "funky") brands. Here is the direct link to this LinkedIn Group.
In one of my previous articles called How Funky Brands Can Be Profitable, I discussed how a consumer product or service could succeed if positioned in the affordable luxury segment. This segment can also referred to as mass luxury or new luxury.
From SCHMOOZY FOX's perspective, there's a close link between two groups.
The Affordable Luxury group falls nicely with the concept of funky brands.
There are several ways of looking at it.
In fact, most of SCHMOOZY FOX's clients are consumer goods or services seeking to craft a brand strategy that will aim at their positioning as affordable luxury brands. And in our experience, most funky brands are exactly affordable luxury products or services!
Just have a look at our Funky Brand Interviews with all those brilliant businesses that have been built based around such elements as creativity, design, affordable luxury and fun!
SCHMOOZY FOX invites you to become members of one of both groups on LinkedIn!
Schmoozing and fun are guaranteed! :)