I love Antwerp. It’s a city of great fashion, outstanding design and funky shops. My discovery of funky brands from Antwerp began with an interview with Wim Somers, founder of Theo. It was at the very end of that interview that Wim mentioned Theo’s collaboration with a talented young Antwerp designer, Tim Van Steenbergen, who worked on Theo’s sunglasses collection.
I noted down Tim’s name with the intention of finding out more details about him later. While I was waiting for my train to Brussels at the Antwerp Central Station, I was browsing through magazines at a press kiosk, and the first article I randomly opened was... an interview with Tim Van Steenbergen!
I don’t quite remember which magazine it was, but here’s my very own interview with Tim.
Tim’s professional credentials are outstanding -- the prêt-a-porter collection that bears his name is on the radar screen of many Hollywood celebrities, he’s Creative Director of the successful upmarket fashion label Chine, and he creates costumes for performances at La Scala. Given the wide range of projects Tim Van Steenbergen is involved in, I thought that an interesting topic to talk about would be his personal brand.
SCHMOOZY FOX: Tim, how do you present yourself to someone who has not heard about you and your work?
Tim Van Steenbergen: (smiling) It’s actually a difficult question since I do so many different things! A good way to present myself is to say that I create a universe of style, a way of dressing, based on classic traditions of craftsmanship. Fabrics and their texture play a very important role in this universe. Sometimes I feel that I use fabrics in the same way as a sculptor would use marble, clay or metal to create something from scratch. I remember being fascinated by fabrics when I was only 4 years old!
SCHMOOZY FOX: What makes you passionate about your work?
Tim Van Steenbergen: Emotions! I love the fact that my designs are able to provoke very strong emotions in people who wear them. And it actually doesn’t matter if these emotions are negative or positive -- it’s often the controversy that matters. When my designs shake people up, bring exuberance in their lives, and don’t leave them indifferent, I feel like I’ve achieved something very important.
I also like to get to know the people who will end up wearing the clothes I make. In this sense, working with the actors at La Scala has been very satisfying as I was making each costume for a particular person. In the theatre environment, I want to understand actors as people, making costumes that fit their personalities, and the roles they play.
SCHMOOZY FOX: I can see that this can work well in the theater, but in fashion?
Tim Van Steenbergen: In fashion, it is of course rarely possible to create prêt-a-porter collections with every individual customer in mind. I often come across my clothes worn by people on the streets worldwide. It’s rather easy to spot them on celebrities, but what’s more exciting is when “ordinary” people wear them. It makes me want to know more about these people, and their feelings when they wear my designs.
SCHMOOZY FOX: I guess that all of the above refers to your label, Tim Van Steenbergen. How does the work at Chine fit into your overall personal brand?
Tim Van Steenbergen: I think it benefits my personal brand. I think it’s important for any designer to demonstrate that he or she can come into another company, with its specific corporate culture and ways of doing things, jump in and deliver good results. This shows that I can successfully collaborate and inspire another brand, and it’s a valuable skill for any designer. The designs I create for Chine are different from the ones I create for my own label. The style of my clothes is architectural, structural, if you will. Chine’s style is fluid, poetic, inspired by the 19th century.
SCHMOOZY FOX: It sounds like you appreciate getting into different roles -- maybe that’s why you like your project at La Scala? Perhaps you have the talent for acting too?
Tim Van Steenbergen: (laughing) I’ve never thought of it this way, but yes, I guess you are right! I like having all these different roles and exploring them.
SCHMOOZY FOX: By the way, how do you manage to stay creative when you do so many different things?
Tim Van Steenbergen: I think I am creative BECAUSE I do so much. I manage to separate all the different projects I am working on. Each of them requires different approaches and results in different “end products” . I am pretty good at organizing myself: whenever I need to tap into my creativity and work for Chine, I can do it, and when I am building a new collection for my own label -- I can jump into it easily as well!
What breeds my creativity is also doing sports and reading novels. The latter is like entering another universe, and exploring it can be a very special journey that inspires my work.
SCHMOOZY FOX: Could you tell our readers about your plans for the near future? What professional universe would you like to explore?
Tim Van Steenbergen: As already mentioned, I would like to find ways of creating clothes with concrete people in mind. All of my collections are sold through high-end boutiques worldwide. I am thinking of offering them very exclusive limited collections in due course. Boutiques know their clients very well, and there’s certainly scope to make limited collections tailored to these customers, their personalities and lifestyles. And this is certainly a very funky and exciting universe to explore!
SCHMOOZY FOX: Thank you Tim, enjoy this funky journey of creativity!