Time has come for yet another country-specific list of funky brands. This time around, let's look at what's going on in terms of innovative, desirable and funky brands in Italy. Italians are famous for their sense of style, and innovating through design. ((Roberto Verganti, Innovating Through Design, Harvard Business Review, Dec 01, 2006)) This is why almost all of the brands you'll see here have incorporated superior design as core of their brand strategies.
As in the case of two previous blog posts related to country-specific brands, Spain and Germany, the Italian list is far from being exhaustive. It's just a beginning, and if you have some more funky brands to add to the Italian list, feel free to do so.
To get a better idea for what criteria to look for, check out what makes a brand funky, and based on that, continue adding more brands in your comments on this blog or SCHMOOZY FOX's Facebook page. Have fun discovering funky brands from Italy!
I've already written a post about this funky brand, Keeping brands alive through product innovation: Alessi. Alessi specializes in design objects for home interiors.
This brand makes and sells contemporary furniture made of plastic.
Also featured previously on this blog, Gaggia is a brand of espresso coffee machines. Read more about it on Funky brand pick of the week: Gaggia coffee machines.
Here comes the brand of kitchen appliances, especially funky retro-looking iconic fridges.
5) Vespa a totally funky brand of scooters manufactured by Piaggio.