A funky yarn brand: Rellana hair

Source: www.trendhunter.com This photo of yarn packaging made me smile this morning.

Rellana, a German yarn and knitting supplies producer, wanted to target knitting fans who look for something special during this Christmas season.

The packaging clearly communicates that this kind of yarn is good for making hats and scarves.

The packaging of Rellana Hair is way more advanced than the style and design of Rellana's corporate site, for example, so I guess they still have a lot of stuff to do to build a strong brand.

But this packaging is a very good start towards making this yarn brand more funky.