Brand-aware kids

Back in June I talked about teenagers' fascination by Abercrombie & Fitch. There I discussed a visit to my 3-year old daughter's school where I spotted wall decorations featuring paper dolls made by the school kids. Many of them displayed the Abercrombie brand name. Clearly, wearing Abercrombie clothes is a sign of coolness at that school. And here's a nice video that shows you how brand-aware children are. Quite amazing, and definitely something to learn about.

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