In June I featured an interview with Rowan Gormley, founder of Naked Wines, a funky online wine retailer from the UK. And here is some awesome news about Naked Wines: just recently, the company has entered into a partnership with Jamie Oliver, a popular chef.
This is a great example of co-branding, an alliance between two companies whose co-operation can enhance reputation of each brand. The partnership is very logical, not only because food and wine go hand in hand. In fact, both brands are "naked" -- Naked Wines, and Jamie, who's also referred to as Naked Chef.
So, it´s just natural for two ¨naked¨ funky brands to team up. Let´s keep an eye on their great project. And now, watch a video about it.