Wow. This is a great example of how to create a storm with the help of social media, acquire millions of fans and followers on YouTube, Twitter and other online channels, then tap into this massive following by launching a new product. Lauren Luke, a 27-year old single mother from the UK, started her amateur make-up tutorials on YouTube a couple of years ago. Shooting all videos at home, she showed millions of women from around the world how to look like Angelina Jolie or Rihanna. Or Samantha in Sex in the City. Like this:
And here you go. The new beauty collection called By Lauren Luke has been recently launched. It features 5 make-up kits accompanied by videos explaining how to use them and create certain looks using each of them.
Many celebrities launch fashion and cosmetics brands tied to their names and celebrity status. But becoming a celebrity on YouTube is a whole different story. Congrats, Lauren, you are authentic, and it's one of the strongest winning factors of the best brands