SCHMOOZY FOX's expert advice on brand naming quoted on, an online resource providing advice to business owners, has reached out to Olga Slavkina for her expert advice on brand naming. In this article, Olga talks about the importance of considering demographics when it comes to choosing the right brand name. 

It all depends whether the target customers of the company in question would be intrigued or, on the contrary, put off by the name
— Olga Slavkina in "How to Name - or Re-name - Your Business,

The full article can be accessed here