When SCHMOOZY FOX works with companies on brand and marketing strategy projects, our ultimate goal is to help them build a Funky Brand. A Funky Brand is a product or service that grabs attention immediately, and makes your customers fall in love with it.

Funky Brands are products (or services) which owe their success vis-a-vis consumers because of two main things:

1) astonishing design

2) a smart brand strategy

Funky Brands are products or services that are often edgy, contemporary, and have a distinct personality.

They are memorable, worth experiencing over and over again, and importantly, bring positive material and emotional benefits to those who use them.

The Funky Brands concept has been nominated for the 2011 Accenture Innovation Awards.

Not every company wants or dares to build a Funky Brand. The reasons can be many, but often, it just seems easier to occupy a safe space, have some profits, and not try too hard.

That’s why SCHMOOZY FOX likes working with  those, who are prepared to be different and build a truly Funky Brand.  This common understanding is very important for us, before we begin working on any brand strategy project.  Those who are on the same page with us in this respect, and realize the amazing potential of having a Funky Brand, reap enormous rewards in the long term, because the brand power propels them ahead of competition.

To get a better understanding about what Funky Brands are all about, have a look at our Funky Brand Interviews on the SCHMOOZY FOX’s blog.

In order to become a Funky Brand, your company has to do a lot of challenging work getting your brand strategy right, and finding the most beneficial positioning for your brand on the market.

If you don’t want to be part of a pack of wolves, team up with SCHMOOZY FOX to make your brand stand out, to make your brand funky!

Watch this video to listen to an interview with Olga Slavkina and her vision about Funky Brands: