Today, the iStrategy blog (iStrategy is a high-profile event that brings together digital marketing executives several times a year) published my article about conferences and events.

  (more…)

As I wrote in my previous blog post about video, 65% of the global population belong to the so called group of visual learners. Visuals work for most of us, and that’s why I find them the best option while explaining what the concept of b r a n d stands for. (more…)

Does branding work only for consumer goods? Does my services firm risk to be perceived as too funky if I start branding it? What are the advantages of branding a law firm, a raw materials supplier, or, to that matter, any company which provides services to other companies?

  (more…)

Have you recently become a Facebook fan of a company? Or started following a brand on Twitter? If yes, chances are, you have no idea who’s tweeting on behalf of these companies.

  (more…)

I don’t know about you, but as far as my way of learning goes, the quickest way for me to acquire any new skill (from learning geeky social media tricks to painting with acrylics) is by watching a quick “how to” video on YouTube. (more…)

Last week I attended the iStrategy conference in Amsterdam – a digital marketing event which attracted about 300 senior executives, marketing VPs and entrepreneurs to discuss business opportunities on the web. (more…)

I’ve recently blogged about an example of co-branding between Missoni and Target.  Co-branding can be an effective way to boost the brand of your product or service, and make your company more profitable. (more…)

I’ve already mentioned upmarket Belgian fashion brand Mais il est où le soleil in my recent article How “Made in” labels influence purchasing decisions. With its brand name which describes the Belgian grey and cloudy weather pretty well (“Mais il est où le soleil” translates as “But where is the sun..”), the company makes colorful, vibrant and sunny clothes. (more…)

Last year, I wrote a blog article giving the reasons why VC’s should ask startups about brand strategy. I would like to write a follow-up, and include a couple of examples of VCs looking at the brand potential of startups. (more…)

Flickr image by Pink Sherbet Photography

My last two articles were dedicated to the subject of brand partnerships. I gave several examples of brands which enhanced their positioning by having established short or long-term partnerships with other brands.

Although good brand partnerships can give your product or service a lot ofbenefits, badly selected brand partnerships are a danger to any company.  Whilst associating your brand with another product or service brand can be considered relatively safe (provided you’ve done all the required steps to select your brand partner correctly), celebrity brand endorsements which involve people are a much more risky thing to do. (more…)