Today, the Belgian business magazines Trends Tendances (in French) and Trends (in Dutch) published a story about my Funky Brands™ philosophy.  In this story, I define Funky Brands as remarkable products which stand out from the crowd due to their astonishing design and smart brand strategy. I talk about not-too-funky companies which compete solely on cost, discuss what kinds of products have the potential of becoming funky, and mention examples of existing Funky Brands – Ice Watch, Theo, Vespa, NewTree and Mini. Below you can see an article in French which was written by editor of Trends Tendances, Camille van Vyve. The photo in the article is by Michael Chia, a Brussels-based photographer whom I interviewed before. (more…)

Yesterday I conducted a Personal Branding Masterclass in Brussels. The event was organized in co-operation with IE Business School, my Alma Mater where I completed International MBA in 2007. (more…)

In collaboration with IE Business School, I’ll be giving a Personal Branding Masterclass in Brussels on March 17, 2011. To register, visit this link:

http://www.ie.edu/alumniweb/alumniagenda/DetalleEvento.aspx?id=12007

It’s the first in the series of more exciting workshops on different aspects of branding that I plan to teach in the future. Come and discover how to build a powerful brand You!

Since the Academy Award, or the Oscar, was established in 1929, it has become a strong brand (see my previous article Events as brands: Paris Fashion Week).

Its brand image is the one of glitz, glamour and red carpets.  That’s why this event has been so much liked by luxury brands that are all about glamour and exclusivity. (more…)

Finally, I don’t have to explain to my French-speaking friends what the word “schmoozing” means!

Well, at least I can from now on refer them to an article that appeared in this week’s edition of Références, a Belgian weekly for employment seekers and career-focused individuals. (more…)

The @schmoozyfox account on Twitter has been out there for quite a while, but since I mostly tweet from my personal account, @FunkyBizBabe, I have to say, I haven’t been using @schmoozyfox much.

However, for all those who want to keep up to date on all kinds of funky branding issues, (more…)

The concept of Funky Brands™ is becoming more and more known, and we’ve been quoted by major international online publications recently. (more…)

Image by WebWizzard on Flickr

I’ve already written about “schmoozing” in my post Some Lessons On Schmoozing.

Schmoozing is a term that is commonly used in the US, and today I want to bring to your attention a recent article How to Schmooze Your Way to Business Success published by BNET, a popular US business portal.

As the article states, many still underestimate good schmoozing, and the big role it plays in building and cementing business relationships. The best schmoozing is done when you  don’t only meet people who can (more…)