Last week I participated — as a panel speaker and attendee – in the Global Russia Meeting hosted by the government of Luxembourg. Organized by Horasis, an independent think tank based in Zurich, and dubbed as a “world economic forum for emerging markets” , the event brought together many prominent business and political leaders from Russia, Europe and the United States.

Addressed through different panels, discussions about Russia focused on such topics as entrepreneurship, business growth overseas, innovating the Silicon-valley way, and of course, branding. Selected as one of the panelists for the discussion entitled Building Russian Brands, I shared my views on what would make Russian companies successful internationally.

RUSSIAN BRANDS GLOBALLY

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Front page of De Standaard Magazine

A weekly Belgian publication, De Standaard Magazine, published an extensive review of my Personal Branding workshop that I gave in Brussels back in February.

The article, Maak van uzelf een sterk merk (Create yourself a strong brand) is a detailed account written by journalist An Olaerts who was one of the workshop participants.

For Dutch-speakers, the article will provide a great insight into the dynamics of my Personal Branding workshops, as well as explain the benefits of building your personal brand. The full text of the article is available online.

De Standaard Magazine is a weekly lifestyle publication, and is part of De Standaard, a leading newspaper in Belgium.

I will be joining the panel of experts on international business and marketing at the 3rd Annual Global Russia Business Meeting in Luxembourg from April 21 through 23.  I will address how existing and emerging Russian brands could become more competitive abroad by applying brand strategy principles to their business development.

The agenda of the conference includes presentations on the current investment climate in Russia, its challenges and opportunities,  case studies in the post-crisis economic environment, as well as discussions about the startup environment in Russia.

Tufts Magazine, the alumni publication of my US Alma Mater, Tufts University, has recently published my article Your Personal Brand: Succeed by Marketing the Real You.  In this article, I talk about using principles of product branding and marketing to build people’s personal brands.

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After the success of my first Personal Branding Masterclass that I gave in cooperation with IE Business School back in March, I am happy to announce that another one is on its way. (more…)

Every year around the time of Thanksgiving in the US I feel a bit nostalgic. I spent only 3 years of my life in the US (Boston, Massachusetts), but I still have this funny feeling that Thanksgiving is also my holiday.

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Just a quick note to say that my Alma Mater, IE Business School in Madrid, has included me on its list of European top alumni, which you can see here.

Google Plus has finally launched Google Pages for businesses, and I’ve just created a page for SCHMOOZY FOX: (more…)

Last week I attended the iStrategy conference in Amsterdam – a digital marketing event which attracted about 300 senior executives, marketing VPs and entrepreneurs to discuss business opportunities on the web. (more…)

Just a quick blog post to say that I’m on my way to Amsterdam to attend the iStrategy conference. The main focus of the event will be digital strategy, and I am looking forward to seeing Randi Zuckerberg again (I already had a chance (more…)