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Brand building tips,Schmoozing

Building Russian brands30 Apr

Last week I participated — as a panel speaker and attendee – in the Global Russia Meeting hosted by the government of Luxembourg. Organized by Horasis, an independent think tank based in Zurich, and dubbed as a “world economic forum for emerging markets” , the event brought together many prominent business and political leaders from Russia, Europe and the United States.


Addressed through different panels, discussions about Russia focused on such topics as entrepreneurship, business growth overseas, innovating the Silicon-valley way, and of course, branding. Selected as one of the panelists for the discussion entitled Building Russian Brands, I shared my views on what would make Russian companies successful internationally.



According to (more…)


Schmoozy Fox in De Standaard Magazine23 Apr

Front page of De Standaard Magazine


A weekly Belgian publication, De Standaard Magazine, published an extensive review of my Personal Branding workshop that I gave in Brussels back in February.

The article, Maak van uzelf een sterk merk (Create yourself a strong brand) is a detailed account written by journalist An Olaerts who was one of the workshop participants.

For Dutch-speakers, the article will provide a great insight into the dynamics of my Personal Branding workshops, as well as explain the benefits of building your personal brand. The full text of the article is available online.

De Standaard Magazine is a weekly lifestyle publication, and is part of De Standaard, a leading newspaper in Belgium.


Schmoozy Fox to present at the 3rd Annual Global Russia Business Meeting in Luxembourg07 Apr

I will be joining the panel of experts on international business and marketing at the 3rd Annual Global Russia Business Meeting in Luxembourg from April 21 through 23.  I will address how existing and emerging Russian brands could become more competitive abroad by applying brand strategy principles to their business development.

The agenda of the conference includes presentations on the current investment climate in Russia, its challenges and opportunities,  case studies in the post-crisis economic environment, as well as discussions about the startup environment in Russia.


Tufts Magazine publishes my article about personal branding27 Feb

Tufts Magazine, the alumni publication of my US Alma Mater, Tufts University, has recently published my article Your Personal Brand: Succeed by Marketing the Real You.  In this article, I talk about using principles of product branding and marketing to build people’s personal brands.




Save the date: 2 February 2012 Personal Branding workshop15 Dec

After the success of my first Personal Branding Masterclass that I gave in cooperation with IE Business School back in March, I am happy to announce that another one is on its way. (more…)


Generous schmoozing24 Nov

Every year around the time of Thanksgiving in the US I feel a bit nostalgic. I spent only 3 years of my life in the US (Boston, Massachusetts), but I still have this funny feeling that Thanksgiving is also my holiday.



IE Business School includes me in the list of top alumni16 Nov

Just a quick note to say that my Alma Mater, IE Business School in Madrid, has included me on its list of European top alumni, which you can see here.


Google + launches Pages for businesses07 Nov

Google Plus has finally launched Google Pages for businesses, and I’ve just created a page for SCHMOOZY FOX: (more…)

Brand building tips,Schmoozing

6 things startups should consider when partnering with brands30 Oct

Last week I attended the iStrategy conference in Amsterdam – a digital marketing event which attracted about 300 senior executives, marketing VPs and entrepreneurs to discuss business opportunities on the web. (more…)


istrategy conference in Amsterdam, 25-26 October 201124 Oct

Just a quick blog post to say that I’m on my way to Amsterdam to attend the iStrategy conference. The main focus of the event will be digital strategy, and I am looking forward to seeing Randi Zuckerberg again (I already had a chance (more…)

About Olga

Olga Slavkina is an international brand and marketing strategy expert based in Brussels and managing partner of SCHMOOZY FOX. Originally from Latvia, Olga was educated in the United States, where she was a Fulbright student at The Fletcher School (Tufts University), and Spain. She holds an MBA from IE Business school in Madrid, which holds the No. 1 position in the 2012 Financial Times ranking of European business schools.

Fluent in several European languages, Olga works with companies around the world to help them launch new products and services, reposition existing ones, and make them relevant and meaningful to their customers.

Olga’s expert opinion on branding and marketing has been featured in Financial Times, TechCrunch, Personal Branding Blog and other publications. Olga’s concept of Funky Brands™ has been nominated for the Accenture Innovation Award 2011. Olga tweets as @schmoozyfox.

Get in touch


SCHMOOZY FOX is based in Brussels, Belgium and serves customers internationally.


Email: olga (at) schmoozyfox (dot) com