To follow up on my blog post Astonishing product design & funky brands, here are some of my thoughts about the role of spatial design in branding. (more…)

Have you recently become a Facebook fan of a company? Or started following a brand on Twitter? If yes, chances are, you have no idea who’s tweeting on behalf of these companies.

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I’ve seen this image shared by many of my Facebook friends last week. This is a very sticky image which generates a lot of comments and likes, and immediately draws your attention. Great content for making it really big on the web, I’d say. (more…)

I’ve already mentioned upmarket Belgian fashion brand Mais il est où le soleil in my recent article How “Made in” labels influence purchasing decisions. With its brand name which describes the Belgian grey and cloudy weather pretty well (“Mais il est où le soleil” translates as “But where is the sun..”), the company makes colorful, vibrant and sunny clothes. (more…)

Berlin graffiti by MetroCentric on Flickr

I’ve just read a good article about Berlin by Martin Bryant on The Next Web. To be more precise, the article is about the beautiful apps that are made by Berlin-based web and tech start-ups.

Even if you are not into web and tech startups, but into building brands in general, I’d still recommend to read the article. It gives good reasons why Berlin has evolved into a funky city brand.  Scroll down to “Why do apps from Berlin look so good?” to see a good description of Berlin’s artistic spirit.

But let’s go back to the apps for a moment. (more…)

I’ve written extensively about brand mascots which can play an important role in making your brand funky and remarkable. I’ve also interviewed Kipling in my Funky Brand Interview series. Today, I will show you how Kipling keeps us all engaged in its brand by allowing artistic and creative people (like myself ) customize its brand mascot — the Kipling Monkey. (more…)

You might have noticed that Google displays different images on its homepage, depending on the zeitgeist. Sometimes it’s just a plain Google logo, but often it comes accompanied by the so called Doodles — images that express the holiday spirit, or important events. I wrote about it in one of my previous articles about brand mascots.

In its recent initiative to promote young designers and inventors of tomorrow, Google has organized a competition for high school students asking them to submit their own Doodle designs. The winner is a 7-year old Matteo Lopez from San Francisco.

The Cannes Lions International Festival of Creativity will present Ikea with its Advertiser of the Year Award on June 25.

What makes IKEA’s ads stand out? IKEA’s creativity is said to be attributed primarily to the company’s decentralized approach to marketing, and the fact that it has relationships with a vast network of agencies throughout the world. (more…)

I’ve written extensively on co-branding and brand partnerships already, and am always on the lookout of interesting examples in this area.

Today, I’d like to share a recent example of a brand partnership between a Champagne brand Veuve Clicquot and a fashion brand DKNY: co-branded boots. (more…)

With this post, I want to bring to your attention the best posts that were published on this blog in 2010. They ‘ve attracted most of the traffic because I think they give some of the most useful tips to anyone who wants to build a Funky Brand™. If you want to brush up on your knowledge of branding, here’s your chance! (more…)