To follow up on my blog post Astonishing product design & funky brands, here are some of my thoughts about the role of spatial design in branding. (more…)

I’ve already blogged about Ikea’s brand expressed in a single image. And here’s a video which communicates Ikea’s brand in a video. (more…)

Today’s brand to feature in the series of Funky Brand Interviews is DKNY. In one of my previous posts, Social Media with a Human Touch, I talked about Aliza Licht, SVP Global Communications for Donna Karan International, who is the real person behind the brand’s Twitter and Tumblr accounts. (more…)

After the success of my first Personal Branding Masterclass that I gave in cooperation with IE Business School back in March, I am happy to announce that another one is on its way. (more…)

Today, it’s my pleasure to feature an interview with Mattias Behrer, Senior VP and General Manager for MTV North Europe and MTV International Property Marketing. MTV is a widely-known music and entertainment brand that has been part of the youth culture across continents since 1981. MTV has established a very strong brand with massive TV audiences. Having expanded its focus away from only music into entertainment in general (think of Beavis and Butthead, as well some of the more recent (more…)

A nice recent example of a funky brand partnership has been the collaboration between Desigual, a Spanish fashion label (previously mentioned in my short post about funky brands from Spain) and the world-famous Cirque du Soleil from Canada.  The latter hasn’t yet featured on my blog, but it’s now part of my #funkybrands list on Twitter.

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Remember  Carrie Bradshaw wearing her favorite Manolo Blahnik shoes in Sex and the City?  This is an example of product placement, also referred to as embedded marketing.

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Today, the iStrategy blog (iStrategy is a high-profile event that brings together digital marketing executives several times a year) published my article about conferences and events.

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Every year around the time of Thanksgiving in the US I feel a bit nostalgic. I spent only 3 years of my life in the US (Boston, Massachusetts), but I still have this funny feeling that Thanksgiving is also my holiday.

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As I wrote in my previous blog post about video, 65% of the global population belong to the so called group of visual learners. Visuals work for most of us, and that’s why I find them the best option while explaining what the concept of b r a n d stands for. (more…)