Employee branding à la Ikea05 Jan
I’ve already blogged about Ikea’s brand expressed in a single image. And here’s a video which communicates Ikea’s brand in a video.
I discovered this video on the blog of Thomas Otter, VP for Research at Gartner. It summarizes a story of how Ikea went about hiring 280 staff for its new store in Australia, in a very original, and low-cost way.
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2 Responses to “Employee branding à la Ikea”
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How did they run their shop in the first place if they didn’t have any staff?
I don’t think they ran it, they were building a new one. But agree, this point was maybe not clearly expressed in the first place in that video.
-O.