Employee branding à la Ikea

Employee branding à la Ikea05 Jan

I’ve already blogged about Ikea’s brand expressed in a single image. And here’s a video which communicates Ikea’s brand in a video.

I discovered this video on the blog of Thomas Otter, VP for Research at Gartner. It summarizes a story of how Ikea went about hiring 280 staff for its new store in Australia, in a very original, and low-cost way.

2 Responses to “Employee branding à la Ikea”

Daniel M (January 8th, 2012 at 12:19 PM) Reply

How did they run their shop in the first place if they didn’t have any staff?
- Olga Slavkina (January 24th, 2012 at 5:14 PM)
  
  I don’t think they ran it, they were building a new one. But agree, this point was maybe not clearly expressed in the first place in that video.
  
  -O.

About Olga

Photo by Michael Chia

I am a strategic brand and marketing professional passionate about Funky Brands, the web, brand strategy and entrepreneurship.

I hold an MBA from IE Business School in Madrid, and MA in International Relations from The Fletcher School in Boston, where I was a Fulbright student.

My core activity is helping innovative companies create Funky Brands. I also blog, give speeches & workshops on various aspects of brand and marketing strategy

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