Employee branding à la Ikea

Employee branding à la Ikea05 Jan

I’ve already blogged about Ikea’s brand expressed in a single image. And here’s a video which communicates Ikea’s brand in a video.

I discovered this video on the blog of Thomas Otter, VP for Research at Gartner. It summarizes a story of how Ikea went about hiring 280 staff for its new store in Australia, in a very original, and low-cost way.

2 Responses to “Employee branding à la Ikea”

Daniel M (January 8th, 2012 at 12:19 PM) Reply

How did they run their shop in the first place if they didn’t have any staff?
- Olga Slavkina (January 24th, 2012 at 5:14 PM)
  
  I don’t think they ran it, they were building a new one. But agree, this point was maybe not clearly expressed in the first place in that video.
  
  -O.

About Olga

Olga Slavkina is an international brand and marketing strategy expert based in Brussels and managing partner of SCHMOOZY FOX. Originally from Latvia, Olga was educated in the United States, where she was a Fulbright student at The Fletcher School (Tufts University), and Spain. She holds an MBA from IE Business school in Madrid, which holds the No. 1 position in the 2012 Financial Times ranking of European business schools.

Fluent in several European languages, Olga works with companies around the world to help them launch new products and services, reposition existing ones, and make them relevant and meaningful to their customers.

Olga’s expert opinion on branding and marketing has been featured in Financial Times, TechCrunch, Personal Branding Blog and other publications. Olga’s concept of Funky Brands™ has been nominated for the Accenture Innovation Award 2011. Olga tweets as @schmoozyfox.