Today, the Belgian business magazines Trends Tendances (in French) and Trends (in Dutch) published a story about my Funky Brands™ philosophy.  In this story, I define Funky Brands as remarkable products which stand out from the crowd due to their astonishing design and smart brand strategy. I talk about not-too-funky companies which compete solely on cost, discuss what kinds of products have the potential of becoming funky, and mention examples of existing Funky Brands – Ice Watch, Theo, Vespa, NewTree and Mini. Below you can see an article in French which was written by editor of Trends Tendances, Camille van Vyve. The photo in the article is by Michael Chia, a Brussels-based photographer whom I interviewed before.

"The time has come for Funky Brands", article in Trends Tendences June 16 2011 p. 84

Related posts:

1. Building personal brands through photography
2. Funky Brand Interviews are one year old!
3. On cute little brands and Mini
4. SCHMOOZY FOX in FT’s Business of Luxury edition
5. SCHMOOZY FOX changes its look