FUNKY BRANDS defined24 Aug
Image based on art by Thaneeya McArdle
People who visit my blog or meet me in person often show a lot of interest about my passion for funky brands. What I find especially great is that many of my friends love giving their own examples of what they consider funky brands. They often ask me if their examples correspond with what a funky brand is according to SCHMOOZY FOX.
So, it’s time SCHMOOZY FOX gave its definition of funky brands!
A funky brand is:
- a product or service that is MEMORABLE, worth experiencing again and again
- is built around a refreshing and original IDEA
- is supported by the PASSION of employees and people who produce it
- is appreciated for the POSITIVE EMOTIONAL ASSOCIATIONS it provokes amongst its users
- is FUN to experience, purchase, consume, talk about, and work for.
Above all, a real funky brand can be successful only if it’s based on rigorous and well-managed business model, run by passionate people.
Which leads to one very important feature of funky brands:
- FUNKY BRANDS ARE PROFITABLE
It doesn’t mean that if your brand matches only the first four criteria, but not the last one, it is off my radar screen. On the contrary, SCHMOOZY FOX loves those new and cool business ideas that have a lot of potential to become profitable funky brands.
And that’s the part SCHMOOZY FOX gets particularly excited about! We simply hate to see all this talent, creativity and passion get stagnant and turn into a …monkey brand.
To learn more about SCHMOOZY FOX’s philosophy of building funky brands, check out an interview with Olga, in which she talks about the importance of good branding:
All material on this site may be freely cited provided the source is given. Please use the permalink of the article. SCHMOOZY FOX is a trademark of Creative Generation Lifestyle Services Ltd, a company incorporated in the UK. © 2009 CGLS Ltd. All rights reserved.
Related posts:
4 Responses to “FUNKY BRANDS defined”
Leave a Reply
[...] helps companies with business development and brand building projects aimed at helping them create funky brands, no wonder the site called befunky.comattracted my attention when I was surfing the [...]
[...] helps companies with business development and brand building projects aimed at helping them create funky brands, no wonder the site called befunky.com attracted my attention when I was surfing the [...]
[...] today’s post, I am happy to announce the launch of a new series of funky brand interviews. Whilst I will continue to post reviews and analyses of brands and different aspects of [...]
[...] it´s just natural for two ¨naked¨ funky brands to team up. Let´s keep an eye on their great project. And now, watch a video about [...]