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Brand building tips,Brand Reviews

An example of co-branding: Naked Wines and Naked Chef12 Aug


In June I featured an interview with Rowan Gormley, founder of Naked Wines, a funky online wine retailer from the UK. And here is some awesome news about Naked Wines: just recently, the company has entered into a partnership with Jamie Oliver, a popular chef.

This is a great example of co-branding, an alliance between two companies whose co-operation can enhance reputation of each brand. The partnership is very logical, not only because food and wine go hand in hand. In fact, both brands are “naked” — Naked Wines, and Jamie, who’s also referred to as Naked Chef.

So, it´s just natural for two ¨naked¨ funky brands to team up. Let´s keep an eye on their great project. And now, watch a video about it.

Related posts:

  1. Interview with Rowan Gormley, CEO of Naked Wines
  2. Brands are getting naked
  3. Can laptops and nail polish complement each other?
  4. Branding wine
  5. 8 examples of co-branding & brand partnerships

2 Responses to “An example of co-branding: Naked Wines and Naked Chef”

  1. Olga Slavkina Reply

    Thanks Nancy, I didn’t know about Naked Juice! Olga

  2. Fritinancy Reply

    Naked Chef may want to capture the kids-teetotalers market by partnering next with

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About Olga

Olga Slavkina is an international brand and marketing strategy expert based in Brussels and managing partner of SCHMOOZY FOX. Originally from Latvia, Olga was educated in the United States, where she was a Fulbright student at The Fletcher School (Tufts University), and Spain. She holds an MBA from IE Business school in Madrid, which holds the No. 1 position in the 2012 Financial Times ranking of European business schools.

Fluent in several European languages, Olga works with companies around the world to help them launch new products and services, reposition existing ones, and make them relevant and meaningful to their customers.

Olga’s expert opinion on branding and marketing has been featured in Financial Times, TechCrunch, Personal Branding Blog and other publications. Olga’s concept of Funky Brands™ has been nominated for the Accenture Innovation Award 2011. Olga tweets as @schmoozyfox.

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SCHMOOZY FOX is based in Brussels, Belgium and serves customers internationally.


Email: olga (at) schmoozyfox (dot) com