An example of co-branding: Naked Wines and Naked Chef

An example of co-branding: Naked Wines and Naked Chef12 Aug

jamie_oliver_naked_wines

In June I featured an interview with Rowan Gormley, founder of Naked Wines, a funky online wine retailer from the UK. And here is some awesome news about Naked Wines: just recently, the company has entered into a partnership with Jamie Oliver, a popular chef.

This is a great example of co-branding, an alliance between two companies whose co-operation can enhance reputation of each brand. The partnership is very logical, not only because food and wine go hand in hand. In fact, both brands are “naked” — Naked Wines, and Jamie, who’s also referred to as Naked Chef.

So, it´s just natural for two ¨naked¨ funky brands to team up. Let´s keep an eye on their great project. And now, watch a video about it.

2 Responses to “An example of co-branding: Naked Wines and Naked Chef”

Olga Slavkina (August 13th, 2009 at 10:41 AM) Reply

Thanks Nancy, I didn’t know about Naked Juice! Olga
Fritinancy (August 12th, 2009 at 9:50 PM) Reply

Naked Chef may want to capture the kids-teetotalers market by partnering next with http://www.nakedjuice.com.

About Olga

Photo by Michael Chia

I am a strategic brand and marketing professional passionate about Funky Brands, the web, brand strategy and entrepreneurship.

I hold an MBA from IE Business School in Madrid, and MA in International Relations from The Fletcher School in Boston, where I was a Fulbright student.

My core activity is helping innovative companies create Funky Brands. I also blog, give speeches & workshops on various aspects of brand and marketing strategy

LinkedIn Twitter Facebook