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WELCOME TO SCHMOOZY FOX
Hello, I am SCHMOOZY FOX, a rare kind of species. As far as us foxes go, we’ve been characters in stories and fairy tales throughout centuries. People have described us as intelligent, cunning, and able to outsmart silly wolves who always liked being part of the crowd.
They have also attributed magic powers to foxes, saying that we were able to see what others couldn’t… And I am exactly like that: intelligent and a bit “magical”, able to sniff around a bit and get to the stuff which is buried deep under the surface.
My job is to help you create and implement a winning brand and marketing strategy, and make you famous by creating a Funky Brand™ for you.
PASSION FOR FUNKY BRANDS™
When Schmoozy Fox works with companies on brand and marketing strategy projects, our ultimate vision is to help them build a Funky Brand™, a product or service that grabs attention immediately, and makes your customers fall in love with it.
Funky Brands ™ are the opposite of boring, dull products and services that nobody knows about or pays much attention to. They are memorable, innovative and edgy, and have a “personality” of their own.
Schmoozy Fox’s philosophy of building funky brands can be applied to a wide range of industries: products from consumer electronics, cars, fashion and accessories, to food and drink and services from wellness and entertainment to airlines and (even) banks.
SCHMOOZY FOX is a networked brand strategy consultancy. It means that, although our core product is brand and marketing strategy formulation, we work with carefully selected third parties on strategy implementation.
This allows us to mobilize quickly relevant support across all areas of branding, marketing and PR and to provide an integrated one-stop shop service for our clients.
For example, if part of the brand strategy advice to a client includes market research, social media monitoring, viral video campaigns or brand identity creation, we will rapidly involve our partners to implement these requirements. “Schmoozing” stands for high-level networking, and we offer our powerful network for the benefit of clients.
Olga Slavkina is an international brand and marketing strategy expert based in Brussels and managing partner of SCHMOOZY FOX. Originally from Latvia, Olga was educated in the United States, where she was a Fulbright student at The Fletcher School (Tufts University), and Spain. She holds an MBA from IE Business school in Madrid, which holds the No. 1 position in the 2012 Financial Times ranking of European business schools.
Fluent in several European languages, Olga works with companies around the world to help them launch new products and services, reposition existing ones, and make them relevant and meaningful to their customers.
Olga’s expert opinion on branding and marketing has been featured in Financial Times, TechCrunch, Personal Branding Blog and other publications. Olga’s concept of Funky Brands™ has been nominated for the Accenture Innovation Award 2011. Olga tweets as @schmoozyfox.